# Futuria CRM: multiple watermarks for flawless multi-brand social management.

> We are delighted to announce a major update to our social planner: multiple watermarks! You can upload and assign a different watermark to each social account, managing several brands with flawless visual identities and saving precious time, with no risk of mixing up your clients' logos.

Author: Futuria Editorial Team · Published: December 22, 2025 · Reading time: 4 min read

Source: https://futuriamarketing.com/en/news/futuriacrm-watermark-multipli-per-una-gestione-social-multibrand-impeccabile/

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## Say goodbye to the chaos: multiple watermarks arrive in the Futuria CRM social planner

Managing several brands or client accounts has just become far simpler and more professional. We are delighted to announce a major update to our social planner: multiple watermarks!

From today you can upload and assign a different watermark to each social account, so every post you publish automatically carries the right visual identity. No more mistakes, no more wasted time.

### What's new?

We have strengthened the watermarking feature to give you unprecedented control. Here are the main new capabilities:

- **Multiple uploads:** You can now upload several watermark files (one for each social account) directly from the social planner settings.
- **Names and previews:** Give each watermark a name so you can recognise it easily, and preview it before saving.
- **Flexible assignment:** Apply a watermark to every social account in one click using “Select all”, or set unique watermarks for specific accounts.
- **Simpler management:** Edit or delete watermarks at any time. The system asks you to confirm if the watermark you are deleting is currently in use.

### Why does this feature matter so much?

This update is not just a technical detail, it is a genuine turning point for your operational efficiency. The benefits are immediate:

- **Save precious time:** Forget having to upload the right logo manually for every single post. Set the rules once and let Futuria CRM do the rest.
- **Keep your brand consistent:** Make sure your brand's visual identity (or your clients') is always flawless and uniform across every platform.
- **Ideal for agencies:** Dramatically simplifies managing several clients inside a single Futuria CRM account, removing the risk of mixing up logos.

### The difference: before and after

Until yesterday, watermark management was limited. If you handled several brands, you had to change the watermark manually for every post or use a single generic logo, risking mistakes and wasting precious minutes.

Today, with Futuria CRM, you set each watermark once and link it to the right social account. The system works for you automatically. Publishing a post for Client A? Logo A is applied. A post for Client B? Logo B is used. Zero stress, maximum efficiency.

### A practical example: the marketing agency “Creativa”

The Creativa agency manages social media for a gym (“FitLife”), a restaurant (“GustoDivino”) and a clothing shop (“StileUnico”).

Before this update, the social media manager had to upload the right logo for every post, with the constant risk of publishing the gym's logo on a photo of the restaurant. A slow process with a high risk of error.

Now, thanks to multiple watermarks in Futuria CRM, the agency has uploaded the three logos just once. It linked the “FitLife” logo to the gym's accounts, “GustoDivino” to the restaurant's and “StileUnico” to the shop's. When it schedules a post, Futuria CRM automatically applies the right watermark. Simple, fast and error-proof.

### How to turn on multiple watermarks

Getting started is very easy. Follow these simple steps:

1. Go to **Marketing → Social Planner**.
2. Click the **Settings** icon (the cog at the top right) and select the **Watermark** tab.
3. Click **“Add watermark”** to upload your image (PNG format, maximum 5MB) and give it a name.
4. Use the **“Select all”** option to apply the watermark to every account, or manually select which social accounts to link it to.
5. Repeat for every brand you manage. From this screen you can edit or delete watermarks at any time.

**Important note:** If you were already using the feature with a single watermark, you will find it already there in the new list, linked to “All social accounts”. You can decide whether to keep this setting or change it to assign specific watermarks to each account.