# Direct Instagram integration: connect your account without a Facebook page

> Discover the new direct Instagram integration. Connect your account to Futuria CRM with no Facebook page required and manage messages and aut...

Author: Futuria Editorial Team · Published: June 17, 2026 · Reading time: 2 min read

Source: https://futuriamarketing.com/en/news/integrazione-diretta-instagram/

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## Connect your Instagram account directly, with no Facebook page required

From today you can connect your Instagram account to Futuria CRM directly, **with no need to link it to a Facebook page**. This update gives you more flexibility in managing your accounts and paves the way for new native Instagram features that will require this direct connection.

### What's new?

- A dedicated Instagram integration tab, which you will find under **Settings → Integrations**.
- A single view of every Instagram account you have connected.
- Support for both connection methods: **direct with Instagram** or through a Facebook page.
- A "Messaging and Automations" toggle that gives you full control at individual account level.

### What you can do with this integration

- Sync your Instagram Direct conversations straight into Futuria CRM.
- Create and manage contacts from your Instagram conversations.
- Trigger workflows and automations based on the interactions you receive on Instagram.
- Handle Instagram conversations alongside all your other messaging channels.

### Why this update matters

Instagram is one of the most important communication and lead generation channels for businesses. The direct integration gives you:

- **More flexibility** in connecting and managing the account.
- **Better visibility** over the Instagram accounts you have connected.
- A simpler set-up experience, with no dependency on a Facebook page.
- Support for future features, such as automations for DMs to new followers and poll replies.
- A stronger foundation for future Instagram messaging and automation features.

This improvement lets us support Meta's future releases and beta features far more quickly.

![The Futuria CRM integrations screen showing the new option to connect Instagram directly.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/ca3d7478-f7bb-465c-9579-c2dcbc684fd4.png)

![List of Instagram accounts connected directly to Futuria CRM, with management options.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/f223c36e-f312-4b66-a77b-21119e38e7c4.png)

![Close-up of the toggle that switches messaging and automations on or off for an Instagram account in Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/5953ef79-69ed-48b7-bd95-c1b9dca65830.png)

### Important notes

- Instagram connections based on a Facebook page will carry on working exactly as before.
- When you switch on the direct connection, the page-based connection option is automatically disabled to avoid conflicts.
- Instagram accounts connected through a Facebook page cannot be disconnected on their own. You need to disconnect the associated Facebook page first.
- Existing workflows and automations will keep running without interruption if you move from one connection method to the other for the same Instagram account.
- Switching off the "Messaging and Automations" toggle stops both the Instagram messaging and the automation functions for that account.
- The direct Instagram connection will be **required to support certain future native features**, such as sending automatic DMs to new followers or replying to polls.
- Any account connected through this integration will automatically be available in the Social Planner as well, and vice versa.