# How do you create an email sequence? > Learn how to build automated email sequences in Futuria CRM to nurture contacts, send follow-ups and reminders, and improve your communication. Author: Futuria Support Team · Published: June 18, 2026 · Reading time: 3 min read Source: https://futuriamarketing.com/en/supporto/come-creare-sequenza-email/ --- ## What is an email sequence? An **email sequence** is a series of automated emails sent in a specific order, forming a **single threaded conversation** with your contact. ![Video tutorial on creating email sequences in Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/d1b71525-b639-4561-bffb-d90556e42295.png) Each sequence can include: - Multiple email steps - Time delays between emails - Conditions (for example, send only if the email is opened) - Automatic stop when a contact replies This lets you build personalised, behaviour-based communication without having to follow up manually. ### When should you use email sequences? Email sequences are ideal for: - **Follow-ups:** automatically send reminders to leads who have not replied. - **Welcome series:** greet new users or customers. - **Reminders:** send scheduled reminders for events, demos or actions to be taken. - **Nurture campaigns:** gradually engage and educate your audience. Use sequences when you want to keep **consistent, timely communication** without manual effort. ### How do you create an email sequence? **1. Go to the Sequences section** - Go to **Marketing → Email → Campaigns**. **2. Create a new sequence** - Click **Create New Sequence**. !['Create New Sequence' button in the Campaigns section of Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/fbffada9-7bac-4d5a-beda-296db54d9f0f.png) **3. Set the trigger** - Choose when the sequence should start: immediately or at a scheduled time. - Depending on the type of sequence, configure the "**Stop on reply**" option. !['Stop on reply' option in the email sequence settings.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/2e7bd56f-4f25-4fb3-b498-875caa2437fb.png) **4. Select your audience** - Choose between: lists, segments or individual contacts. - Enable "**Stop on reply**" if needed. **5. Add the email steps** - Add multiple steps to your sequence. - Define the **delays** between each step. ![Setting the delays between one email and the next in the sequence.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/800b75cc-d127-4927-a67f-056a9224b6d5.png) **6. Configure each step** For each email: - Select or design a template (or use plain text). - Set the conditions (for example, send only if the previous email was opened/delivered). - Enable tracking as required. ![Configuring an email step inside a sequence, with template and condition options.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/ac8a9c3e-9159-4e90-99b2-d85be05c1d7a.png) **7. Review and launch** - Check the flow of your sequence carefully. - Activate the sequence. All the emails will appear as a threaded conversation in our conversations section too. ![Example of a threaded conversation in the Conversations section of Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/c0dd72e2-ad46-4904-a2ac-37e9078c7af4.png) ![Detail of an email sequence displayed as a single conversation.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/5188b0f5-4064-4f3a-85f4-3c511dbfe877.png) **8. View the statistics** In the list view, click the three dots to access all the statistics, both at individual email step level and at the overall email action level. ![Three-dot menu for accessing the statistics of an email sequence.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/f96cd832-84a7-4fcd-9003-06321d6197e1.png) To review the statistics for all your sequences, you can also check the statistics dashboard in [email marketing](/en/supporto/guida-introduttiva-lanciare-campagna-email/). ![Statistics dashboard for email sequences in Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/9c1b2349-0d60-4180-a47b-0da8b367cb3a.png) ### How do you pause an email sequence? Users can move a published sequence back to draft status. However, contacts who become eligible for the next step while the sequence is paused or in draft will be skipped. For example, if Email 2 is set to be sent only after Email 1 is opened, and a contact opens Email 1 while the sequence is paused, that contact will not receive Email 2 and will be skipped. Please note: once Step 1 has run, or the first email of Step 1 has been sent, users cannot pause the sequence to edit the trigger or Step 1. ### FAQ ##### What happens if a contact replies? If the **Stop on reply** option is enabled, the sequence will stop automatically for that contact. ##### Can I send both designed template emails and plain-text emails? Yes, sequences support both **designed templates** and **plain-text emails**. ##### Can I control who receives each email? Yes, you can apply **conditions** to each step (for example, based on open or delivery status). ##### How can I monitor performance? You can view performance metrics at **sequence** level and at **individual step** level. Access the statistics from the **three-dot menu → Statistics**. ##### Will the emails appear as separate messages? No, the emails are sent as part of a **single threaded conversation**, which helps preserve context.