# Managing comments in the Futuria CRM Social Planner > Learn how to manage, reply to and engage with Facebook, Instagram and LinkedIn comments directly from the Futuria CRM Social Planner. Author: Futuria Support Team · Published: June 18, 2026 · Reading time: 7 min read Source: https://futuriamarketing.com/en/supporto/gestione-commenti-social-planner/ --- ## What is comment management? Comment management in the [Social Planner](/en/supporto/guida-libreria-modelli-futuria-crm/) helps you view and reply to the comments on your posts, all from a single dashboard. Instead of switching between social platforms, you can now manage conversations directly from where you plan your content. **Note:** at present, **only comments on posts published through the Social Planner are supported**. Comments on posts published natively (directly on Facebook, Instagram, LinkedIn, TikTok, Community, and so on) will not appear here. Support for other social platforms is in development. ## Key benefits of comment management - **Unified inbox:** view every comment next to your scheduled posts. - **Real-time engagement:** keep engagement consistent by liking and replying to comments. - **Conversation context:** handle deeper discussions with nested replies (threads). - **Time saving:** save time by replying without leaving the Social Planner. ## What you can do with comment management These features simplify day-to-day engagement, letting you reply faster, keep conversations organised and highlight the highest-value interactions without leaving Futuria CRM. ### Replying to comments Reply to any top-level comment directly from the Social Planner, keeping author names, emoji and GIFs for an authentic experience. Fast, on-brand replies strengthen relationships and can generate further engagement or direct messages. ### Liking comments A quick like lets your followers know you have seen and appreciated their contribution. Every like is recorded on Facebook and counts towards the post's engagement metrics, further improving its visibility. ### Replying to nested comments Nested replies (threads) keep conversations between several people organised. Click the arrow next to a top-level comment to view and reply to the sub-threads, so that your replies appear exactly where the discussion is taking place. ### Smart filters (Most recent vs Top) Use the drop-down menu above the inbox to change the view: - **Most recent:** shows the latest activity so you never miss new questions. - **Top:** sorts by Facebook's "most relevant" criteria, showing the comments with the most engagement first. ### Using mentions in comment replies Tag Facebook Pages or public profiles by typing "@" followed by at least three characters. A list of matching public pages will appear, letting you credit partners or acknowledge customers without leaving Futuria CRM. ## How to use comment management #### Step 1: Open comments in the Social Planner Go to **Marketing** → **Social Planner** → **Comments**. ![Screen showing how to access the Comments section in the Futuria CRM Social Planner.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/4c59c824-a430-49d6-9532-0750be2f3c98.png) #### Step 2: View and engage with comments Here you can: - Read comments on posts published through the Social Planner. - Reply directly to users. - Like comments. - Add emoji and images to your replies. - Reply to nested comments (threads) for deeper discussions. Click **View more** for an expanded view of the comments. ![The interface for viewing and engaging with comments, with the 'View more' option highlighted.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/51714950-02e3-4549-a4cf-23cfbcb1d554.png) #### Step 3: Filter between most recent and top comments Use the drop-down filter to choose how comments are displayed: - **Most recent →** Shows the most recent comments first. - **Top →** Highlights the most engaging or relevant comments. ![The drop-down menu for filtering comments between 'Most recent' and 'Top' in the Social Planner.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/a5dae5d4-9cfd-4c5c-91d1-71680462af2d.png) ## Feature overview by platform Comment management inside the Social Planner now supports **Facebook**, **Instagram**, **TikTok** and **LinkedIn**, with more platforms on the way. ### Facebook - View comments on posts published through the Social Planner. - Reply to comments using text, emoji and images (up to 10 MB). - Support for multi-level nested replies (threads). - Like comments. - Mentions supported using "@" + a minimum of 3 characters for the search. - Filter comments by Most recent or Top. - Emoji support available in replies. - Image upload supported (up to 10 MB, in line with Facebook's limits). - Search within comments (minimum 3 characters). - The Hide/Delete options are not supported. - Media in comments (GIFs, previews) is visible but not clickable. - Only comments on posts published through the Social Planner are supported. #### Limitations: - The **count** of nested comments is not displayed (only the count of top-level comments appears). - Previews, images, videos and GIFs in comments **are not clickable**. - The options to add GIFs, stickers or avatars in replies **are not supported**. - Uploading images larger than **10 MB** is not supported (Facebook API limit). - Search requires a **minimum of 3 characters**. - Comments on posts published **natively on Facebook** will not appear. - The Hide/Delete actions **are not supported**. ### Instagram - View comments on posts published through the Social Planner. - Reply to comments using text, emoji and images (up to 10 MB). - Support for nested replies. - Like comments. - Mentions supported only by typing the exact @username (search is not available). - Filter comments by Most recent or Top. - Emoji support available in replies. - Image upload supported (up to 10 MB, in line with Instagram's limits). - Search within comments (minimum 3 characters). - The Hide/Delete options are not supported. - Media in comments is visible but not clickable. - Only comments on posts published through the Social Planner are supported. #### Limitations: - Mentions do **not** support search; users have to type the **exact @username** (Instagram API limitation). - Previews, images, videos and GIFs in comments **are not clickable**. - Uploading images larger than **10 MB** is not supported. - Search requires a **minimum of 3 characters**. - The Hide/Delete actions **are not supported**. - Comments on posts published **natively on Instagram** will not appear. ### LinkedIn - View comments on LinkedIn Page posts published through the Social Planner. - Reply to comments using text and emoji. - Support for **one level** of nested replies. - Like comments. - Mention other LinkedIn users by searching for their usernames. - Filter comments in the same way as Facebook and Instagram (Most recent, Top). - Search within comments (minimum 3 characters). - View all comments in the unified inbox. - Supports LinkedIn Page posts published through the Social Planner. #### Limitations: - Only **LinkedIn Pages** are supported; personal profiles cannot be connected (API restriction). - Nested replies are limited to **one level**. - Uploading images in replies **is not supported**. - Previews, images, GIFs and videos in comments **are not clickable**. - Comments on posts published **natively on LinkedIn** do not appear in the Social Planner. - The Hide/Delete comment actions **are not supported**. - Search requires a minimum of **3 characters**. - Replies must respect LinkedIn's **3000 character** limit. ### TikTok - View comments on posts published through the Social Planner. - Reply to comments using text and emoji. - Support for **one level** of nested replies. - View all comments in the unified inbox. #### Limitations: - Comment management is supported **only for TikTok Business profiles**. - The maximum comment length is **150 characters**. - Media attachments are not supported in replies. - Users can only reply to **one level of nested comments**. ### Community - View comments on community posts directly in the Social Planner. - Reply to comments using text. - Support for **one level** of nested replies. - View all comments in the unified inbox. - Mention community members using "@" in replies. - Real-time synchronisation with the native platform for the latest updates. #### Limitations: - Attachments **are not supported** in replies. - Course and event mentions **are not supported**. - Editing comments **is not available** inside the Social Planner. - The maximum comment length is **8000 characters**. - Users can only reply to **one level of nested comments**. ### Bluesky - View comments on Bluesky posts published through the Social Planner. - Reply to comments using text and emoji. - Support for nested replies (up to 3 visible levels). #### Limitations: - Replies are limited to 300 characters. - Only text and emoji are supported (no media attachments). - Tagging profiles is not supported. - Replies are visible up to 3 levels deep. - Comments are synchronised only for the last 15 posts. - Synchronisation runs every 6 hours (4 times a day). ## Frequently asked questions ##### Can I see comments from other platforms? Not yet. At present, only comments from Facebook, Instagram, TikTok, Community, Bluesky and LinkedIn are supported. More platforms will be available shortly. ##### Will I see comments on posts published directly from the native platform? No. Only comments on posts published through the Social Planner will appear. ##### Can I delete or hide comments? Not at the moment, you can only like or reply. ##### Can I reply with images and emoji? Yes, we support replies with emoji. Image use depends on the platform.