# Guide to publishing Instagram Reels with the Social Planner > Find out how to create, schedule and publish Instagram Reels straight from the Futuria CRM Social Planner to boost your visibility and engagement. Author: Futuria Support Team · Published: June 17, 2026 · Reading time: 5 min read Source: https://futuriamarketing.com/en/supporto/guida-pubblicazione-reel-instagram-social-planner/ --- ## Guide to publishing Instagram Reels with the Futuria CRM Social Planner Want to improve your social media marketing and widen your reach on Instagram? The Futuria CRM [Social Planner](/en/supporto/guida-libreria-modelli-futuria-crm/) is the tool for you! We are here to guide you through the platform's latest trend: Instagram Reels. With Reels, you can easily create short but eye-catching videos to connect with your audience and raise your brand's visibility. Showcase your products or services in a fun, creative way, attracting prospective customers and driving traffic to your website. Do not miss this opportunity: start harnessing the power of Instagram Reels with the Social Planner today! ## Prerequisites for following this guide - Make sure you have already connected an **Instagram Professional account**. Publishing Reels on personal or creator accounts is not available. - Upload your images and videos to the **Media Library** before creating the Reel. - **Reel visibility (Feed vs Reels tab):** by default, Reels are published both to the Instagram Feed and to the Reels tab. To publish only to the Reels tab, turn off the Feed sharing option while creating the post (see the steps below). ## Use cases 1. **Greater visibility:** Instagram Reels let users reach a wider audience. When you create a Reel, it has the potential to be shown on the Explore page, where people who do not follow you can discover your content. This exposure can help individuals, influencers and businesses gain more visibility and attract new followers. 2. **Creative expression:** Reels offer a platform for showing off your creativity and talent. With various editing tools, effects, filters and audio options, people can experiment and create short videos that are engaging and visually appealing. 3. **Discoverability:** the Instagram Reels algorithm shows users content based on their interests, preferences and interaction patterns. This means that if you consistently create engaging Reels, your content is more likely to be recommended to users who might enjoy it. 4. **Business promotion:** Reels also let businesses humanise their brand and connect with their audience in a more personal way. 5. **Short-form content consumption:** short-form content is popular in today's digital environment thanks to its quick, easily consumable nature. Users can scroll through Reels rapidly, making them a convenient way to discover and interact with content. ## How to create an Instagram Reel with the Social Planner ![Creating a new post in the Futuria CRM Social Planner](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/fa0c085b-de8f-48e7-b46a-8cfbbe4bebfa.png) ### **Step 1:** go to the **"Marketing"** tab > **"Social Planner"** > **"New post"**. ### **Step 2:** under **Publish**, select your Instagram account. > If you select another social account, the Reel option will not be visible. To publish to Instagram, you must select one or more Instagram Professional accounts. ### **Step 3:** select **Reel** as the Instagram content type (see image below). ![Selecting the Reel content type for an Instagram post](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/2f86a07a-0b8b-4a0d-ab27-6d2bf8af482d.png) ### **Step 4:** create your Reel by uploading up to 10 images or videos. ![Uploading images and videos to create an Instagram Reel](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/aa982348-cddc-490e-8dd9-fd3f2cc15ee9.png) ### **Step 5:** select **"Publish now"** or **"Schedule for later"**. You can also save your post as a draft. If your post has been scheduled, you will see the Reel in the **"Scheduled posts"** tab. ![Viewing a scheduled Instagram Reel in the Social Planner calendar](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/ad1f0179-a289-4f12-a516-41fa90e49713.png) **Note:** the Instagram APIs calculate caption length based on **URL-encoded characters**. This means that some special characters and emoji can count as more than one character. As a result, even if the character count is within the limit on our platform, publishing may fail because the character limit has been exceeded according to Meta's logic. ## Supported content for Instagram Reels - Recommended video size: up to 1 GB; thumbnail: 8 MB. - Aspect ratio: the recommended dimensions are 9:16. - Duration: minimum 3 seconds, maximum 15 minutes. - Format: MOV or MP4. ## Frequently asked questions ##### Can I use Instagram Reels with any type of Instagram account? No, Reels can only be used with an **Instagram Professional account**. The option to publish Reels will not be visible if you select another type of account. ##### What types of content can I include in an Instagram Reel? Using the Social Planner, you can include up to **10 images or videos** in your Instagram Reel. ##### Is there a time limit for Instagram Reels? Yes, Instagram Reels have a duration limit. Your Reel must last between a **minimum of 3 seconds and a maximum of 15 minutes**. The maximum width (horizontal pixels) must be 1920px. ##### Can I schedule my Instagram Reel for publication? Yes, you can schedule your Instagram Reel for publication using the Social Planner. Once you have created the Reel, you can choose **"Schedule for later"** and it will be saved for future publication. ##### Can I use Instagram Reels for personal or creator accounts? No, Instagram Reels can only be published from an **Instagram Professional account**. Personal or creator accounts do not have access to this feature. ##### Where will my Instagram Reel video be published: in the Feed or in the Reels tab? Following recent changes to the Facebook APIs, Reel videos are published **both to the Feed and to the Reels section**. ##### How can Instagram Reels help me connect with my audience? Instagram Reels offer a fun, creative way to showcase your products or services, making it easier to engage your audience and connect with them through visual storytelling. ##### Is there a limit to the number of Reels I can create with the Social Planner? There is no specific limit to the number of Instagram Reels you can create with the Social Planner. You can use the feature as often as you like to engage your audience and promote your brand.