# How to mention or tag profiles in the Social Planner

> Find out how to use @mentions and tags in your posts with the Futuria CRM Social Planner to boost engagement and the visibility of your content.

Author: Futuria Support Team · Published: June 17, 2026 · Reading time: 2 min read

Source: https://futuriamarketing.com/en/supporto/menzionare-taggare-profili-social-planner/

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## Mentioning and tagging profiles in posts from the Social Planner

The [Social Planner](/en/supporto/guida-libreria-modelli-futuria-crm/) now lets you add **@Mentions** to your posts. @Mentions work on social networks such as Facebook and LinkedIn (company pages only), while plain text will be available for Instagram, TikTok and Google Business Profile. @Mentions let you search for public profiles or pages.

If you select more than one social channel, the system will ask you to enable customisation for each channel. This will let you search for profiles by name, by follower count and by social network.

## Key benefits of tags and mentions

- They increase post engagement.
- Brands and influencers often use @Mentions strategically to cross-promote each other's content.
- On some platforms, @Mentions help improve how easily your content can be found.

## Important information

- This feature is not available for CSV imports or for other options such as publishing reviews or posts from RSS feeds.
- The tag will appear highlighted (in blue) in the preview. This visual highlight confirms that the tag has been correctly recognised by the system.
- **Automatic mention suggestions are not available for Instagram**. You will need to type @username manually, and the person you tag must have their settings enabled to allow mentions.

## How to add a mention or a tag to your posts

#### Step 1: Go to the Social Planner

- In the left-hand navigation bar, select **Marketing**.
- Click the **Social Planner** tab in the top navigation menu.

![Navigating to the Social Planner in the Futuria CRM Marketing menu.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/ac1e791c-57ca-41ed-aebb-e52151d433f2.png)

#### Step 2: Create a new post

- Click the blue **+ New post** button.
- From the drop-down menu, select **+ Create new post**.

![Creating a new post from the Futuria CRM Social Planner.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/5ec37220-3898-47f5-b47f-42688e9de86e.png)

#### Step 3: Select the social channels

- While you create a new post, select the social channels.
- If you select more than one channel, you will be asked to enable the option to customise the post for each channel.

![Selecting the social channels and enabling customisation for each channel.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/4666e144-55c7-4416-b8af-82340045913b.png)

#### Step 4: Write the post

- Create the post for each social channel.
- To mention a profile, use the **@** symbol followed by the username of the profile you want to tag.
- Once you have typed the first few letters, suggestions will appear.

![Example of mentioning a profile in a Social Planner post.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/51845057-b35e-40cc-b4d6-a8c4e5b55f38.png)