# How to schedule Google Business Profile posts with Futuria CRM

> Learn how to use the Futuria CRM Social Planner to create, schedule and optimise your Google Business Profile posts and improve local SEO.

Author: Futuria Support Team · Published: June 18, 2026 · Reading time: 6 min read

Source: https://futuriamarketing.com/en/supporto/programmare-post-google-business-profile/

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## What is the GBP post scheduling tool?

The GBP post scheduling tool is a feature built on the [Social Planner](/en/supporto/guida-libreria-modelli-futuria-crm/), available in the GBP optimisation area. It lets you create, generate with AI, schedule and bulk-publish Google posts (Updates, Offers, Events) for one or more business listings, all without ever leaving Futuria CRM.

By automating your publishing frequency and centralising management, you keep every Google profile up to date, relevant and engaging.

### Key benefits of the GBP post scheduling tool

The Futuria CRM scheduling tool helps you to:

- **Save time** with "set and forget" publishing.
- Maintain **brand consistency** by publishing to several GBP profiles at once.
- Beat writer's block: **AI creates copy and images** for posts on demand.
- Improve **local SEO**; frequent, high-quality posts signal relevance to Google.
- Monitor performance and make changes in real time from a single dashboard.

### Using the AI assistant for content and images

The AI assistant analyses your industry and your area, then generates keyword-rich copy (up to 1,500 characters) and royalty-free images sized perfectly for Google (minimum 250 × 250 px, ≤5 MB). You can edit the suggestions or accept them with one click for a polished post every time.

## How to view the GBP post scheduling tool

### Open GBP optimisation

From the left-hand menu, click **Reputation**, then select **GBP optimisation** at the top to see all the tools related to Google Business Profile, including scheduled posts.

![Screen showing the GBP optimisation section in Futuria CRM.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/043ae20d-a0c5-406b-a5b3-2a5c1d351174.png)

### View scheduled posts

This view shows all the Google Business Profile posts scheduled for the selected account. The **Scheduled posts** tab on the left lets you quickly review the content, the images and the publication dates of your posts, or click **Schedule a post** to create a new one.

![View of scheduled posts for Google Business Profile.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/c48cc995-bcd5-44ea-bcf9-833b72e9ed2a.png)

### Preview of published posts

The **Updates** panel on the right shows how scheduled or published posts appear directly on the Google Business profile. This preview helps you confirm that posts are syncing correctly and lets you check what customers will see once the content is live.

![Preview of a published post on a Google Business profile.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/703b34a3-962a-449b-9b66-5cce43a481b2.png)

### Edit a scheduled post

Selecting a scheduled post opens its details, letting you review the content and the image before publication. Clicking **Edit** launches the post editor in the Social Planner, where you can update the copy, replace images, change the schedule or make other changes before saving.

![Details of a scheduled post with the edit option.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/955dfc35-60e2-4418-ad72-255bad323a99.png)

## Connecting Google Business profiles in the Social Planner

Before you can schedule posts, you need to connect each GBP profile. Once connected, you can reuse it across the Reputation, Listings and Social Planner sections, keeping authorisation tokens in sync and removing duplicate logins.

### Open the Social Planner

Go to **Marketing** in the left-hand menu, then select **Social Planner** and make sure the **Planner** tab is active at the top. From there, use the drop-down menu to choose the right account and click **Add new social** to start connecting a Google Business profile.

![How to add a new social profile from the Futuria CRM Social Planner.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/637021ee-815c-40c0-b955-b103dd3b3f1e.png)

### Connect the GBP profile

Select **Connect GBP** from the list of available social platforms to start connecting a Google Business profile. This option launches Google's authorisation process, allowing Futuria CRM to securely access and manage posts for the selected business listing.

![Selecting the option to connect a Google Business profile.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/4af8c19e-cad2-467e-9799-78329005a24e.png)

### Select the GBP listing

After clicking **Connect GBP**, you will be asked to choose the Google account you want to use. Futuria CRM will automatically retrieve all the Google Business profiles linked to that account. Select the right listing from the list and click **Add** to connect it, enabling Futuria CRM to manage and schedule posts for that business.

![Choosing which Google Business profile listing to connect.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/5b74ce90-85f0-4d05-be59-46452d0d5433.png)

## Creating a new GBP post

GBP supports three formats: Updates for general news, Offers for time-limited promotions and Events for occasions with start and end dates. Choosing the right type makes sure Google shows your content in the most effective position on the profile.

### Create a new post

Click **New post** in the top right corner and select **Create new post** to open the editor in the Social Planner. This is the starting point for building a Google Business Profile post, where you add content, select profiles and set the scheduling options.

![Creating a new post from the Social Planner.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/c68bef2b-58ff-49e7-9769-676c05515307.png)

### Select the GBP profile

Use the **Publish to** drop-down menu to see all your connected social profiles and select the Google Business Profile listing where the post should be published. Once selected, the GBP profile appears ticked in the list, confirming that the post will be created and scheduled specifically for that listing.

![Selecting the Google Business profile to publish the post to.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/62add4e7-8a10-48c8-8691-bb4e807ab99c.png)

### Compose the GBP post

Enter your message in the text editor, keeping the **1,500-character limit** in mind, and use the formatting tools to improve readability, such as bold, emoji, hashtags and links. You can also click **AI** to generate optimised copy, add an image to make the post more engaging, and use the **Google Business Profile options** below to choose the post type (Update, Offer or Event) and optionally add a call-to-action button.

![Composing a Google Business Profile post with options for text, image and post type.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/16e8d52b-6c3e-40ba-a823-9f305dfefe38.png)

### Schedule or publish

After clicking **Publish**, choose how to handle the GBP post based on your workflow and your timings. Select **Schedule post** to publish it on a specific date and time, **Publish now** for immediate publication, or **Send post for approval** if the post needs a review before going live. Confirm your selection to complete the process.

Once scheduled, the post is automatically added to the **Scheduled posts** tab under **Reputation → GBP optimisation**. From there, you can review upcoming posts, edit them, reschedule them, duplicate them or delete them before they go out, giving you full visibility and control over all your planned GBP content.

![Publishing options: Schedule post, Publish now, Send for approval.](https://assets.cdn.filesafe.space/jOFcdS1QIxGsOiKRyQti/media/4f412cb4-735f-48ae-bd4a-bb6ae6fe6752.png)

## Frequently asked questions

##### How many characters can a GBP post include?

Up to 1,500 characters per post.

##### Can I schedule video posts on GBP?

At present Google only allows images (JPEG/PNG ≤5 MB); videos are not supported through the API.

##### Does bulk publishing breach Google's duplication policies?

Identical content across several listings is allowed, but we recommend making small, area-specific tweaks to avoid coming across as spam and to maximise local relevance.

##### What happens if the token of a connected GBP profile expires?

Publishing the post will fail. Futuria CRM will flag the profile as "Action required"; you will need to reconnect it and reschedule the post to publish it.

##### Do changes sync with Google instantly?

Yes. Updating a scheduled post before it goes out overwrites the draft; editing it after publication sends an immediate update to Google within seconds.

##### Does the AI assistant cost extra?

AI credits follow your account's overall AI usage. There is no separate charge for GBP posts.

##### Are publishing limits shared across profiles?

Yes, Google's limit of 100 posts every 24 hours applies per user token.