Futuria CRM

Free webinar

AI for work and marketing: what you can actually do

beyond ChatGPT

AI as a competitive lever: how to use it better than 90% of companies, turning it from an answering machine into an operating system for marketing, sales and processes.

AI tools connected to each other for everyday work

Date

Tuesday, 9 June 2026

Time

17:00

Duration

1 hour 30 minutes

Where

Online

Description

Plenty of companies are already using AI. The point is that most of them still use it as a smarter chat: writing text, summarising documents, looking up answers, producing a few ideas.

Microsoft's 2026 Work Trend Index makes the point clearly: the value of AI does not depend only on how good an individual is at using it, but on how well the organisation can rethink workflows, roles and systems around agents and automation.

In an hour and a half we will look at where AI has got to today and, above all, at how we use it inside Futuria: Codex, our SecondBrain, Futuria CRM, automation and connected workflows. The aim is to make clear what a small or medium-sized company can really do once AI, CRM and processes start working inside the same system.

What you will learn

  • Understand where AI can provide concrete support in day-to-day work today.
  • Distinguish tactical AI, operational agents, company knowledge and connected workflows.
  • See how Futuria uses Codex, its SecondBrain and Futuria CRM in daily operations.
  • Identify marketing, sales and administration activities that can become delegable processes.

Speakers

Fabrizio Romano

Fabrizio Romano

CEO and founder of Futuria Marketing

CEO-owner of Futuria Marketing and operational builder of Futuria CRM. He combines strategy, sales, product and delivery, writes code, configures automations and built the company SecondBrain used as Futuria's operational memory. In this webinar he shows AI as we genuinely use it: inside processes, CRM, data and workflows, not as a simple answer generator.

Agenda

The landscape: why many companies are using AI well below its potential
Beyond ChatGPT: context, memory, tools and operational agents
CRM, automation and AI: why the boundary between tools is disappearing
How we work inside Futuria: Codex, SecondBrain, CRM and real workflows
Q&A and next step: a Futuria CRM demo with a first review of your needs

FAQ