Futuria CRM
AI agents at work

Artificial intelligence that genuinely works for you

Automate operational work with AI agents built into your daily flow. Use AI to qualify, reply, route or assist the team without pulling data and automations away from the CRM context.

The problem is not "having AI". It is making it useful.

Disconnected from context

A clever but isolated chatbot is not much use. If the AI cannot reach your CRM data or trigger automations, it is only an expensive toy.

Human bottlenecks

Your team spends hours asking basic qualification questions, routing requests or collecting initial details, which slows down the high-value work.

Hard to control

Launching an agent without being able to test and correct its behaviour in real scenarios leads to wrong answers and frustrated customers.

Agent Studio

Build agents without writing code.

Agent Studio is a no-code/low-code environment where you design conversational and voice AI agents. Use the marketplace templates or build from scratch, training the agent on your own company data.

  • Visual design environment
  • Conversation AI and Voice AI
  • Training on your company knowledge base
Agent objective
Estate agency lead qualification
System prompt
You are an assistant for an estate agency. Your job is to ask about the budget, the preferred area and whether they already have a mortgage agreed in principle.
Workflow integration

AI becomes part of your processes.

Do not leave the agent isolated. Call it directly from your existing workflows so it handles specific tasks: replying to an SMS campaign, qualifying a lead from Facebook or routing support requests.

  • "Invoke Agent" action inside workflows
  • Access to contact data in the CRM
  • Smooth handover to the human team
Lead arrives from Facebook Ads
Invoke AI agent (qualification)
The agent books the appointment
Test and debug

Test before you launch.

The real risk with AI is launching it without visibility. Use the Chat Emulator and the execution timeline to see exactly how the agent "thinks" and replies. You can also test voice calls without having to buy a phone number.

  • Built-in chat emulator
  • Detailed timeline of every decision
  • Web call testing for Voice AI
YOU
I would like to book for tomorrow.
Of course! What time suits you? I have 10:00 or 15:00 available.
> Agent Intent: Booking_Request
> Checked Calendar: ID_12345
> Found Slots: 10:00, 15:00

Frequently asked questions about AI agents

Why can an AI agent bring real value instead of being just a demo?
Because when it is tied to a clear objective, the agent can take repetitive work off the team: first qualification, data collection, routing or first-line support. The point is not "having AI", but freeing human time where it is currently spent on repetitive operations.
Can I build agents without having to develop everything from scratch?
Yes. Agent Studio is designed as a no-code/low-code environment, and we also offer a marketplace of templates and native integrations. That dramatically cuts the time needed to reach a testable, working use case.
Can I test and correct an agent before actually using it?
Yes. You have advanced testing and debugging tools, including execution timelines, chat emulators and voice call tests. This is essential because the real risk with AI is not launching it too late, but launching it without visibility on how it behaves.
Can AI agents work inside workflows instead of staying isolated?
Yes. You can invoke agents directly from your workflows. That turns the agent into an active part of the real process, letting it work with CRM data and step in only when it is needed.
How does this feature solve a concrete operational problem?
It solves it when it removes friction at the high-frequency points: repetitive requests, initial screening, information gathering, basic support or routing. AI makes sense when it cuts waiting times and workload for the team, not when it adds one more layer of complication.

Ready to hire your first AI agent?

See how artificial intelligence can free your team from repetitive work and improve your response times.

Success stories

What our clients say about working with us

Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo