Futuria CRM
Advanced marketing automation

Follow-up no longer depends on your memory

Trigger automatic workflows on real customer events across the whole funnel. Close the operational gaps, stop forgetting follow-ups and make marketing more continuous without adding manual work for the team.

Marketing automation

The cost of missed follow-ups

Slow reaction times

If a lead fills in a form and gets a reply hours later, their attention has already gone. Speed is decisive for conversion.

Reliance on people

Relying on the team's memory to send emails and texts, or to update a contact's status, inevitably leads to things being forgotten and mistakes being made.

Fragmented processes

Using separate tools for forms, email and internal tasks creates holes in the process. You need one system that reacts immediately.

Behavioural triggers

React to what the customer actually does.

Do not settle for time-based sequences. Trigger your workflows when a contact submits a form, books an appointment, replies to an email, is tagged or changes stage in the sales pipeline.

  • Triggers based on forms, appointments and replies
  • Activation on stage changes or newly added tags
  • Real-time reactions to CRM events
Trigger event
Form submitted: "Quotation request"
Immediate action
Send the welcome email + apply the "Hot lead" tag
Advanced logic

Build tailored journeys with If/Else.

Use If/Else conditions and Wait delays to build intelligent flows. If the lead has replied, stop. If they have not opened the email, send a text message. Shape the experience around what people actually do.

  • If/Else conditions based on behaviour
  • Strategic Wait delays between actions
  • Advanced filters to segment the journeys
Wait: 2 days
Condition: has replied to the email?
YES: update the stage
NO: send an SMS
Internal operations

Automate your team's tasks too.

Automations are not only about sending messages to customers. Use them to create tasks for the sales team, assign leads, send internal notifications or move opportunities along the sales pipeline.

  • Automatic task creation
  • Opportunity stage updates
  • Internal notifications by email or in the app
Assign to: Marco Sales
Create task: "Follow-up call"
Update opportunity: "In contact"

Frequently asked questions about automations

Why are automations useful beyond simply saving time?
Because the real problem is not only "getting it done sooner", but getting it done consistently. Many opportunities are lost not for lack of tools, but because of skipped follow-ups, slow response times and forgotten steps. Automations exist to make the process more reliable.
Can I trigger different actions based on what the customer actually does?
Yes. You can set triggers and conditions on real events such as submitted forms, replies, tags added, appointments or stage changes. That helps you move from generic communication to a process that reacts faster and stays consistent with the lead's behaviour.
Can I automate internal tasks and hand-offs inside the team as well?
Yes. Beyond external messages, workflows can create tasks, assign users, add tags, update opportunities or move a contact into other workflows. That makes automation useful not only for marketing, but for internal operations too.
How do I stop automation from becoming impersonal or intrusive?
By designing it properly. You have technical levers such as Wait delays, If/Else logic and advanced filters, but the result depends on timing, copy and frequency. Automation is not about "firing off random messages": it is a system for replying better and more consistently.
How does this feature solve a daily problem for the team?
It solves it when it removes the dependency on memory and makes the process less fragile. If your team currently chases leads, requests and follow-ups by hand, automations bring rhythm, order and predictability to the work.

Ready to systematise your follow-up?

See how automations can free your team and make sure no opportunity is ever forgotten again.

Success stories

What our clients say about working with us

Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo