Futuria CRM
Sales CRM

From disorder to a sales process you can actually read

See every opportunity at the right point of your sales process. Build sales pipelines that genuinely mirror your sales cycle, not a generic model. Give the team a clear view of what is moving, what is stuck and what risks being lost.

CRM and custom sales pipelines

If leads come in but scatter, the problem is the process.

Forgotten leads

Without a clear sales pipeline, contacts get lost between inboxes, spreadsheets and personal notes. Follow-up becomes a matter of chance.

No visibility

You do not know where each opportunity stands, who is looking after it and what is missing to close it. Measuring performance becomes impossible.

Rigid processes

Traditional CRMs impose their own way of selling, forcing you to adapt your process to the software instead of the other way round.

Custom sales pipelines

Build your own sales cycle.

Create sales pipelines and stages that reflect exactly the way you sell: first contact, qualification, proposal, negotiation, closing, onboarding. Turn leads and follow-ups into trackable opportunities.

New lead
Mario Rossi
€1,500
Giulia Neri
€800
In negotiation
Luca Bianchi
€3,200
Closed won
Anna Verdi
€2,000
Opportunity automation

Less data entry, more sales.

Create or update opportunities automatically through workflows. Start tracking the sale at the right moment, without waiting for someone to remember to create the opportunity record by hand.

Lead submits a form on the website
Create an opportunity in "New lead"
Permissions and control

Protect your data and keep things tidy.

Manage sales pipeline visibility by user and by role. Protect sensitive data, avoid operational chaos and give each person a cleaner view that matches their daily work.

B2B sales pipeline
Visible to: Sales Team
Support pipeline
Visible to: Support Team
Partner pipeline
Visible to: Admin

Frequently asked questions

What do I really need a sales pipeline for, if today I manage everything between messages, spreadsheets and memory?
You need one when the number of opportunities exceeds your ability to hold them in your head without losing pieces. The real problem is not having 'one more tool', but no longer chasing leads without knowing where they stand, who is looking after them and what is missing to close. A sales pipeline helps you see commercial work as a process, not as a confused list of contacts.
Can I create sales pipelines that genuinely follow the way I sell?
Yes. You can create custom sales pipelines and stages, so you can reflect your real cycle: first contact, qualification, proposal, negotiation, closing, onboarding. This matters because a useful sales pipeline is not the best-looking one, but the one that helps you see where opportunities move forward and where they stall.
Can a lead enter the sales pipeline automatically instead of me doing it by hand every time?
Yes. The platform documents workflow actions that create or update opportunities inside specific sales pipelines and stages. For you that means less repetitive work, and commercial tracking that starts at the right moment, without waiting for someone to remember to create the opportunity record manually.
How do I stop the team from seeing sales pipelines that are not theirs, or from editing sensitive data?
With pipeline permissions. The system supports granular controls over visibility and editing for users and roles. That helps you protect sensitive data, avoid operational chaos and give each person a cleaner view, consistent with their daily work.
Does this feature only help me 'get organised', or does it help me sell better too?
It helps you sell better precisely because it organises better. When the process is more visible, you can see where leads stop, which stages do not convert, which follow-ups never start and which opportunities sit unresolved for too long. It does not replace the quality of your sales work, but it removes the disorder and opacity that are often the real reason sales are lost.

Ready to take back control of your sales?

Leave spreadsheets and scattered notes behind. Turn your opportunities into a clear, measurable and automated process.

Success stories

What our clients say about working with us

Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo