Futuria CRM
Ads integration

Google Ads integration

Connect advertising leads and the CRM to start immediate follow-up. Reduce the delay between a lead being generated and the first sales contact.

Feature preview

The real problem is not generating leads, it is stopping them from going cold

Many companies do not lose budget because they are "short of leads", but because leads arrive and then sit still: slow response times, manual steps, reporting disconnected between ads and CRM. This integration exists precisely to close that operational gap.

Real-time lead sync

Bring Google Ads leads into the CRM with no manual steps and no spreadsheets in between.

Immediate follow-up

Workflows and triggers close the operational gaps between advertising and follow-up by starting actions straight away.

Offline conversions

Offline conversions help you read campaign returns against real results.

Budget control

Improve the quality of media decisions with conversions that match the real process.

From click to sale, without interruptions

1

The lead fills in the form

Someone sees your ad on Google, clicks and completes the contact form directly from search.

2

Instant synchronisation

The data reaches Futuria CRM in real time. No CSV file to download or upload by hand.

3

Automation and follow-up

A workflow starts immediately: the lead receives a welcome email or SMS and the salesperson gets a notification.

Google Ads integration flow

Prerequisites for a clean integration

To get the most out of this connection and keep your data accurate, make sure these elements are configured:

  • Active lead formsDirect import focuses on the Google Ads lead form extensions.
  • Conversion actionsTo send offline conversions to the CRM, the actions must be pre-configured in Ad Manager.
  • Click trackingAttribution quality depends on handling URL parameters (such as GCLID) correctly.
  • Connected accountMake sure the Google Ads account is authorised and connected in the CRM settings.

Frequently asked questions

Why is this integration useful in a salesperson's real working day?
Because if a lead arrives and nobody acts immediately, the value of the ad drops quickly. The real problem is not collecting the lead, but replying while it is still warm. Connecting Google Ads to the CRM shortens that time and makes ownership faster.
Do leads really enter the CRM automatically?
Yes, provided the account and the forms are connected and mapped correctly. The system creates the contact automatically every time an active lead form is submitted.
Can I start automatic follow-up as soon as a lead arrives from Google?
Yes. The dedicated trigger lets you start immediate workflows when a lead form is submitted. For you that means less waiting, fewer delays and a better chance of contacting the lead while their interest is still high.
Can I also use the CRM for offline conversion tracking?
Yes, in the scenarios supported by Ad Manager and Google AdWords workflows. That helps you connect the CRM to advertising data more effectively, especially for events such as qualified leads, bookings or statuses updated away from the website.
Does this integration only improve day-to-day operations, or budget control too?
Both. Operationally it shortens response time. Strategically it helps you read which leads and conversions are feeding back into Google Ads, so you can decide more clearly where it still makes sense to invest.

Ready to get more from your advertising?

Do not let your leads go cold. Reply straight away and track every conversion.

Success stories

What our clients say about working with us

Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo