Futuria CRM
WhatsApp Business built in

WhatsApp is no longer an isolated chat

Handle WhatsApp from the CRM without leaving your team's working flow. From a manual reply to an automated follow-up, keep centralised visibility and never lose the link with the contact.

WhatsApp Business built in

The problem with using only the app

Dependence on one person

If important conversations run through the phone of a single salesperson, you lose continuity when that person is away or changes role.

No shared history

Treating every chat as an isolated episode means not knowing what the customer bought or asked in the past by email or on the website.

No automation at all

Without integration you cannot send automatic messages to confirm appointments or reactivate old leads without manual effort.

CRM and chat together

Connect messages, contacts and history in one environment.

WhatsApp requests enter the CRM and stay linked to the contact. The team can carry on the conversation with the context, the internal notes and the past actions always to hand.

  • Less jumping between smartphone and CRM
  • Conversation history attached to the contact
  • Better operational continuity for sales and support

Luca Bianchi

Last purchase: 2 days ago

Hello, I wanted to know whether my order has been dispatched.
Hello Luca, I can confirm the order left yesterday. You will receive the tracking by email shortly!
Automation

Use templates and workflows for faster follow-ups.

Templates and workflows help you standardise follow-ups and reactivations. Use interactive messages and approved templates to guide the reply and take repetitive work off the team.

  • Interactive messages with buttons
  • Approved templates for out-of-window communication
  • Automatic follow-ups triggered by CRM events

Hello! Your appointment tomorrow at 15:00 is confirmed. Will you be there?

Yes, confirmed
No, I need to reschedule

Frequently asked questions

Can I manage WhatsApp without everything depending on one person's phone?
Yes, and this is where the solution stops being a simple technical integration. If important conversations run through the phone of a salesperson or an operator, the real risk is losing continuity when that person is away, changes role or forgets to pass a message on. With Futuria CRM, WhatsApp can be brought inside the CRM and linked to the contact, so you and your team work with more continuity, more visibility and less dependence on an individual.
If a customer writes to me on WhatsApp, can I keep the sales context without starting from scratch every time?
Yes. The point is not only reading the message, but having the message inside an environment where the contact, the history and the next actions stay connected. That helps you avoid treating every chat as an isolated episode and reply more quickly and precisely, especially when you are following many requests in parallel.
Can I automate WhatsApp follow-ups without sounding impersonal?
Yes, with one important rule: automation must be used well. The platform supports templates and interactive messages, so you can speed up the follow-up, confirm steps, reactivate leads or guide the reply. That does not mean turning the relationship into spam: it means removing repetition from the team and leaving more time for the answers that really matter.
Can I use the number I already have on WhatsApp Business?
In many cases yes, but it should not be sold as an unconditional "always yes". The official documentation covers supported scenarios through WhatsApp Coexistence, with specific prerequisites. The real benefit is that you can avoid pointless process changes when the case is compatible, but the correct configuration has to be verified rather than promising a migration without constraints.
Why should I bring WhatsApp into the CRM instead of carrying on with the app alone?
Because the problem is not sending a message: the problem is not losing pieces while you work. If the conversation stays only in the app, you lack ownership, shared history, room for automation and operational continuity. When the channel enters the CRM, you turn a chat into a process that is more manageable, more traceable and less fragile.

Ready to transform your chats?

Discover how WhatsApp can become a powerful sales and support tool inside your CRM.

Success stories

What our clients say about working with us

Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Piergiovanni Mastruzzi

Piergiovanni Mastruzzi

CEO @ Mastruzzi Srl

Futuria helped us get past our fear of investing in a CRM, and we now really value email traceability and process automation. Their support made the transition...

Piergiovanni Mastruzzi company logo
Giulio Nicoletti

Giulio Nicoletti

CEO @ Digital Innovation Days

You could tell he was someone who put his heart into the work, just like we do. We trusted him straight away. We ran four years of Digital...

Giulio Nicoletti company logo
Angelo Greco

Angelo Greco

CEO @ La Legge per Tutti

When I met Futuria Marketing I was pleasantly surprised: what impressed me most was the care they take of their clients.

Angelo Greco company logo
Franco Iannelli

Franco Iannelli

CEO @ Sportello Remoto 4.0

What convinced me was their different approach and their willingness to tie part of their fee to results; my own ideas about the results were...

Franco Iannelli company logo
Paola Palmesano

Paola Palmesano

CEO @ Effetto Formazione

With Futuria I overcame organizational challenges thanks to the CRM, which adapted well to my business. It centralizes information and makes sales easier to monitor.

Paola Palmesano company logo
Luca Bertoli

Luca Bertoli

Founder @ Elitropia

Every interaction we had with the Futuria Marketing team was of the highest standard, both during the design phase and also...

Luca Bertoli company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo
Gianluca Enrietti

Gianluca Enrietti

CEO @ Toduba

I have always appreciated how candid you are with clients, your humility and your willingness to put yourselves on the line.

Gianluca Enrietti company logo
Gabriele Cavallaro

Gabriele Cavallaro

CEO @ Isola Design District

What struck us most of all was the dedication and passion they brought to the project, along with the drive...

Gabriele Cavallaro company logo
Farwa Zulfiqar

Farwa Zulfiqar

Founder @ Farway Milano

The rebuild of our Farway Milano e-commerce store genuinely thrilled me: the site is now faster, clearer and far more effective at...

Farwa Zulfiqar company logo
Ivan Sartorio

Ivan Sartorio

Sales @ Cingomma

We met Futuria Marketing at a very particular and delicate moment, but we immediately felt there could be a real rapport and a...

Ivan Sartorio company logo
Caterina D'Ambrosio

Caterina D'Ambrosio

Founder @ Elitropia

With Futuria we never felt left on our own, and the numbers matched the results we had been promised. I am genuinely delighted with the partnership we have built together.

Caterina D'Ambrosio company logo
Astrid Luglio

Astrid Luglio

Product Designer

Futuria Marketing was a real discovery: reliable, well-prepared professionals who work very quickly. Collaborating with them was genuinely worthwhile.

Astrid Luglio company logo