Threads comment management: now available in the Futuria CRM Social Planner

Table of contents

1. We are bringing even more conversations into one unified inbox. ✨
2. 🚀 What's new
3. 1. Manage Threads comments in one place
4. 2. Support for rich media replies
5. 3. Real-time comment synchronisation
6. 4. A unified inbox for interactions
7. 👷 How to use this feature
8. 💡 Why it matters
9. 📝 Notes

We are bringing even more conversations into one unified inbox. ✨

With this update, Comment Management now supports Threads, letting you view, manage and reply to Threads comments straight from the Futuria CRM Social Planner.

No more switching between platforms: keep your Threads conversations under control alongside all your other social interactions.

🚀 What's new

1. Manage Threads comments in one place

View and reply to Threads comments straight from the Social Planner, without interrupting your workflow.

2. Support for rich media replies

Reply to Threads comments using the supported native features, including:

• Text
• Images
• Emoji
• Location attachments

3. Real-time comment synchronisation

Comments stay in sync with Threads through webhook-based updates, so you always see the most recent conversations.

4. A unified inbox for interactions

Threads is now supported alongside Facebook, Instagram, LinkedIn, TikTok, Community and Bluesky. Manage conversations across every supported platform from a single inbox.

👷 How to use this feature

• Go to Marketing → Social Planner → Comment Management.
• Select your Threads account.
• Open the Comments tab.

• View and reply to comments straight from the unified inbox.

💡 Why it matters

• Manage Threads conversations without switching platform, saving precious time.
• Reply faster from a centralised inbox, improving your response times.
• Keep engagement consistent across several social channels to strengthen your online presence.
• Improve team productivity with a unified, intuitive comment management experience.

📝 Notes

• Users already using Threads need to reconnect their account once to enable the extra authorisations required for Comment Management.
• Comments are synchronised for near real-time updates.
• Rich media replies support text, images, emoji and location attachments in line with the capabilities of the Threads platform.