Table of contents
- Video testimonials are here: your customers' voice, now on video
- From chaos to simplicity: the difference between yesterday and today
- How the new video testimonials section works
- 1. Create customised “video collectors”
- 2. Send requests and collect videos with ease
- 3. Manage and showcase your testimonials
- A practical example: the nutrition coach “Benessere Facile”
Video testimonials are here: your customers' voice, now on video
Written reviews are powerful, but imagine the impact of watching a happy customer tell their story in their own words, on camera. The authenticity and emotion of a video testimonial are unmatched, and they build a level of trust that text alone simply cannot reach.
Today we are delighted to introduce a game-changing feature in Futuria CRM that will transform the way you collect and showcase social proof: Video Testimonials.
From chaos to simplicity: the difference between yesterday and today
Until yesterday, getting a video testimonial was a complicated, fragmented process. It meant asking customers to record themselves on their phone, send you the file by email or WhatsApp, and then downloading it yourself, perhaps editing it, and finally uploading it to your website by hand. A cumbersome, unpolished workflow that people often gave up on entirely.
From today, all of that is a distant memory. With the new feature built into Futuria CRM, the whole process is automated, elegant and managed from one place, giving both you and your customers a smooth experience.
How the new video testimonials section works
You will find the new feature straight in the main menu, under Reputation → Video Testimonials. From there you can manage the entire process intuitively.
1. Create customised “video collectors”
“Video collectors” are the heart of the system. Think of them as personalised mini-sites designed to guide your customer step by step through recording their testimonial.
Each collector is made up of several pages that you can customise completely:
- Welcome page: introduce your business and invite the customer to leave their testimonial.
- Questionnaire page: ask up to 3 specific questions to steer the review and make sure you get the information you need. The customer answers one question at a time.
- Attribution page: collect the customer's name, email address and phone number.
- Thank-you page: close the experience with a personalised message.
You can customise every collector with your logo, your brand colours and your backgrounds, for an experience perfectly in keeping with your company image.
2. Send requests and collect videos with ease
Once you have created a collector, you can send the link to your customers by email, SMS or WhatsApp straight from Futuria CRM, using the “Send review request” button.
The experience for the customer could not be simpler: there is no app to download. They can record a video on the spot or upload an existing one, from desktop or mobile. The maximum length of each video is 2 minutes and 30 seconds.
3. Manage and showcase your testimonials
Every video you receive appears neatly in the “Responses” tab, ready to be viewed and downloaded. But the real strength lies in the integration with the review widgets.
You can now show your new video testimonials directly on your website, inside the widgets you already know. Choose between several layouts (list, carousel, grid) to present the videos in the most effective and persuasive way.
A practical example: the nutrition coach “Benessere Facile”
Marco, a nutrition coach, wants to showcase his clients' transformations. Previously he would ask them to send him a video over WhatsApp, and would receive low-quality files with no clear structure.
Today, with Futuria CRM, Marco has created a collector called “Your success stories”. At the end of a programme he sends the client the link with three questions: “What was your biggest challenge before you started?”, “Which result are you proudest of?” and “Why would you recommend this programme?”.
The videos land straight in his platform and are shown in an elegant carousel on his homepage. The result? Authentic, powerful social proof that persuades visitors to book a consultation.
This new feature is designed to give you an exceptionally powerful tool for building trust and growing your business. Start giving your happiest customers a voice today!
