Table of contents
- Supercharge your WhatsApp campaigns: scheduling and gradual sending (drip mode)
- What changes for you, in practice?
- The new features in detail
- A practical example: a restaurant promotion
- How to start using the new sending options
Supercharge your WhatsApp campaigns: scheduling and gradual sending (drip mode)
Communication on WhatsApp is direct, personal and incredibly effective. But running mass campaigns can be tricky. Until today, sending messages in bulk was an “all at once” operation, with very little room for manoeuvre. Now, all of that changes.
We are delighted to introduce two game-changing new features for your WhatsApp campaigns in Futuria CRM: send scheduling and drip mode. These tools give you unprecedented control, transforming the way you communicate with your contacts.
What changes for you, in practice?
To understand the impact of this update, let's compare the before and after.
Yesterday: If you had a list of 1,000 contacts, you had to send your message to all of them at the same time, at the exact moment you pressed “send”. That could cause unusual traffic spikes, risk your messages being perceived as spam, and gave you no way to choose the best moment to reach your audience.
Today: You have full control. You can decide to send your message next Tuesday at 10:00 in the morning, or you can choose to send it gradually, in small batches of 50 contacts every 15 minutes, during working hours only. Communication becomes strategic, safe and effective.
The new features in detail
This update gives you an arsenal of options to customise your WhatsApp campaigns.
Scheduling lets you set a precise date and time for a bulk send. It is perfect for launching time-limited promotions, sending event reminders, or simply getting your message through at the moment your audience is paying most attention.
Drip mode, or gradual sending, is even more powerful. It lets you split a bulk send into small batches, staggered over time. This not only improves deliverability and reduces the risk of being reported, it also makes your communication feel more natural.
- Schedule bulk WhatsApp messages for a specific date and time.
- Use drip mode to send messages gradually, in controlled batches.
- Configure batch size, the time intervals between sends and the specific days for delivery.
- Restrict sending to a defined time window (e.g. from 9:00 to 18:00 only).
- Track progress easily from the bulk actions page.
A practical example: a restaurant promotion
Imagine you own a restaurant and you want to promote a new special weekend menu to a list of 500 loyal customers.
Before: You would have sent all 500 messages at once on Friday afternoon, hoping to reach as many people as possible but risking a flood of notifications and an impersonal impression.
With the new update: You can take a far more strategic approach. You decide to use drip mode. You set the send to start on Thursday evening, delivering 50 messages every hour from 18:00 to 22:00, and to resume on Friday from 11:00 to 14:00. That way, the messages arrive at the moments when people usually think about where to have dinner, without being intrusive. The result is a more elegant, professional campaign with a decidedly higher conversion rate.
How to start using the new sending options
Turning on these new modes is very simple. Here are the steps:
- Go to the “Bulk actions” section and select “WhatsApp”.
- Choose the contacts and the WhatsApp message template you want to use.
- Select your preferred sending mode:
- Send at a scheduled time: for a single send at a future date and time.
- Send in drip mode: for a gradual, controlled send.
- Configure the details such as times, batches and repeat rules.
- Confirm the action and track progress directly from the bulk actions page.
This update is not just a technical addition, it is a strategic tool that puts you in the driving seat of your communications. Stop sending messages blindly and start communicating with precision. Try the new scheduling and drip mode today and take your WhatsApp campaigns to the next level with Futuria CRM.
