Table of contents
- Supercharge your chats: send advanced media files on WhatsApp straight from Futuria CRM
- What changes from today
- A practical example: the estate agency
- The benefits for your business
Supercharge your chats: send advanced media files on WhatsApp straight from Futuria CRM
Customer communication takes another huge step forward. We have supercharged WhatsApp conversations inside Futuria CRM to support richer, more complete and more reliable media messages.
This update brings long-awaited features straight into your CRM, making it easier than ever to send media files with clear context, support more file types and manage your assets efficiently, without ever leaving the platform.
Forget the limits of the past. From today your WhatsApp communication becomes more dynamic, professional and integrated.
What changes from today
Send media files with captions
You can now add a caption to any media file you send through WhatsApp. This works both when you upload a file directly from the message editor and when you attach it from your Media Library.
If you send several attachments at once, your message text is automatically applied as the caption for all of them, so your contacts always understand the context of what you are sending.
Full support for every WhatsApp file type
WhatsApp conversations in Futuria CRM now support every file format allowed by the WhatsApp Business API, including the most requested document types.
- Images: PNG, JPG, JPEG (up to 5MB)
- Video: MP4, 3GP (up to 16MB)
- Audio: AAC, AMR, MP3, M4A (up to 16MB)
- Documents: TXT, PDF, DOC, DOCX, XLS, XLSX, PPT, PPTX (up to 100MB)
This removes the previous limitations, which prevented you from sharing some files that are essential to your business.
The Media Library now works with WhatsApp
You can browse and attach files from your Media Library directly inside a WhatsApp chat. That lets you reuse existing assets without having to upload them again every time, keeping the original file names for a more professional customer experience.
A practical example: the estate agency
Yesterday: Marco, an estate agent, had to send a client a floor plan in PDF, an MP4 video tour of the flat and a quotation in XLSX. He had to leave Futuria CRM, look for the files on his computer, open WhatsApp Web and send three separate messages, often with no unified context. The result was fragmented, unprofessional communication.
Today: Marco is in the conversations tab in Futuria CRM. He clicks the attachment icon, selects the video tour and the floor plan directly from the Media Library (where they are already good to go) and uploads the quotation from his computer. He writes a single message: “Here is the material for the flat on Via Roma. I am sending you the floor plan, the video and a detailed quotation”. The client receives one clean, professional message with all the files and a clear caption. Everything is tracked and saved in the contact's history in Futuria CRM.
The benefits for your business
Clearer communication
Captions let you explain what a file is and why it matters, reducing confusion. Ideal for quotations, invoices and onboarding documents.
Close deals faster
Sharing videos, presentations and documents directly on WhatsApp helps you move conversations forward without switching tools, leading to faster replies and a higher conversion rate.
Save time with reusable assets
The Media Library lets your team reuse approved files instantly, ensuring consistency and cutting down on manual uploads and mistakes.
Fewer errors, more efficiency
Extended file support means your team can send what it needs first time, without running into format restrictions that slow down customer interactions.
