The starting point for working with Futuria: a strategy session to understand what your project actually needs, whether that is CRM, campaigns, marketing automation, AI or business management software. Within 14 days you receive a written, practical plan, ready to develop with us or on your own.
The market offers hundreds of options: CRM, campaigns, automation, websites, business management software, platforms and now AI too, which everybody talks about and few people really know where to apply. Every wrong choice costs time and money.
Icebreaker's number one objective is to give you awareness: understanding what your project genuinely needs, answering the open questions and creating clarity, before you invest a single euro in tools, campaigns or implementation.
Entrepreneurs who have to decide what comes first and do not want to confuse strategy, tools and execution. It is needed when the problem may involve marketing, sales, CRM, automation, AI, business management software or internal processes, and the priority is understanding the right path.
Half a day working together: business, market, processes. We ask the right questions and get into the substance of your project.
The consultant, supported by the team, develops research and analysis on your case: market, competitors, processes, tools and scenarios compared.
You receive a complete written plan: for every important choice, reasoned alternatives and a clear recommendation.
The session is led by an experienced consultant, who then draws on the Futuria team for analysis and research.
Every Icebreaker has a different scope. The plan does not necessarily include all of these blocks: they are examples of the topics we can address when your case needs them. For each important choice: two or three reasoned alternatives and a clear recommendation.
Real demand, search volumes, competitors and open space: the numbers the choices are built on.
How you need to be perceived in the market, the central promise and the messages that convince the people who buy.
Who buys, what drives them, what holds them back: a practical hierarchy of the customers to target first.
Where it makes sense to invest across Meta, Google, LinkedIn, email, content or other channels, in what order and why.
The path from the first interaction to the sale, or from the operational need to the solution to be built.
How to structure sales pipelines, follow-ups, marketing automation, AI agents and data to reduce manual work and fragmentation.
Where a business management system, a customization or an integration can make everyday work clearer and easier to control.
What to do first, what to postpone, how much to invest and which dependencies to settle before moving.
The consulting service creates clarity starting from where the decisions matter: business first, then strategy, and tools last.
The most important level: you cannot choose marketing, CRM or tools without being clear about how the business works and what its objectives are.
The design that translates those objectives into priorities: positioning, operating model, channels, systems and roadmap.
The concrete tools and activities to put in place: CRM, campaigns, automation, business management software, agentic AI or processes to simplify.
Whoever receives an Icebreaker can do what they like with it: develop the plan in-house, hand it to another agency or carry on with us. Futuria earns when the project works and the client succeeds — which is why we make a proposal only when every condition for that is in place.
See the success stories“I did not think Icebreaker could be such an important, such a valuable tool. I was sceptical: I did not think that in three hours you could draw out something so substantial, the essence of my work. I think that without Icebreaker you simply could not run a marketing project.”
“They managed to get inside my belief system about my product; they had genuinely understood it. Every interaction with the team was of the highest standard, both while designing the project and while developing it.”
Clear price, everything included. VAT excluded.
Digital contract signature, just a few minutes.
As demand grows, the Icebreaker price rises periodically, sometimes by several hundred euros at a time. It is not a marketing tactic: it is the most intensive and demanding activity we do. The price never comes down.
You sign the digital contract and we schedule the strategy session. After the session, the consultant and the team work on the analysis, and within 14 days you receive the complete strategic plan.
Both: Icebreaker is calibrated to the scope you need. It can set the direction of the entire company, or focus on a project, a launch, a CRM, a campaign, a business management system or a process that needs putting back in order.
No. Marketing and acquisition can be part of it, but Icebreaker is the strategic starting point for understanding what is genuinely needed: CRM, campaigns, marketing automation, AI agents, internal processes, integrations or business management software. We do not necessarily cover all of these topics: we cover what is relevant to your case.
No, and that is the point: the form and the content change from case to case, because they reflect the specific needs of your project. What stays fixed is the method, the three levels of analysis and the practical nature of the recommendations.
When it is relevant to your case, during the session we also map your business processes: in the plan you find where AI agents and automation can work in place of people — across marketing, sales and operational activities — and where it makes sense to start.
No. The plan is transparent and complete: you can develop it in-house, hand it to another agency or to a freelancer. We make a proposal only when every condition for the project to work is in place — it is our business model.
Because it is the highest-value activity we do, and also the most intensive and demanding: a dedicated session, the analysis work of the team and a complete strategic plan. The price is clear and all-inclusive — and as demand grows it rises periodically, it never comes down.
One session to create clarity on strategy, tools and priorities. Then you decide how and with whom to develop the plan.
