CBS Lavoro is the new Italian employment agency (Agenzia Per il Lavoro), born inside CBS Group, which has more than 4,000 employees and around €150 million in revenue. Futuria Marketing ran the entire launch of CBS Lavoro, covering not only brand identity, communication and marketing, but also business development and strategic partnerships.
2019
CBS Lavoro is the new Italian employment agency (Agenzia Per il Lavoro), born inside CBS Group, which has more than 4,000 employees and around €150 million in revenue.
Futuria Marketing ran the entire launch of CBS Lavoro, covering not only brand identity, communication and marketing, but also business development and strategic partnerships.
Together with our partner we built the CBS Lavoro brand identity, starting from the logo design and going on to produce the stationery and offline material such as brochures and leaflets.
For CBS Lavoro's advertising and communication we worked along two lines: on one side the companies that need qualified staff available at short notice, on the other the workers looking for the right professional fit.
Starting precisely from the latter, we successfully built communication able to speak a serious language without being solemn.
Futuria then automated the lead generation process, starting from social media and the visibility gained online. Candidates were pre-screened through a rigorous artificial intelligence process and could book an appointment on their own.
Communication and automation multiplied the number of appointments the team could handle, delivering extraordinary recruitment results without any of the secretarial and administrative work that used to come with them.
The brand, and with it the company itself, grew to the point of establishing itself across Italy, opening numerous offices nationwide
