Cingomma's bilingual e-commerce: an innovative brand of handcrafted fashion accessories made by recycling used bicycle tyres.
2018
Cingomma brings into our homes the Italian artisans who handcraft outstanding fashion accessories by reusing bicycle tyres. Thanks to Futuria it can now do that online through its own e-commerce site as well, and reach the whole world through the bilingual English version.
Cingomma now has an intelligent, advanced chatbot for interacting with its customers and retailers.
By talking to the automated flows, people can subscribe to the newsletter, get a discount on their first order and reach the sales and supply teams… all with no extra workload for the company's team, who step in only when they are genuinely needed.
Thanks to the online developments, the company opened a new direct sales channel, reaching places the network of local retailers could not and exploring territory it had never tested before.
That had significant, positive effects on sales and on the partnerships it generated.
We needed to create a new website with a connected e-commerce platform. We talked to several software houses. In the end we met Futuria Marketing and Fabrizio Romano and at last we found someone who could read deeply into what our project really was, our approach, our vision.
Together we spent many days brainstorming and we tried to understand in depth what the right keys were to communicate, in the best possible way, what Cingomma represents for us and for the market.
Fabrizio guided us in building an e-commerce site in which our retailers carry on selling our product.
I think Fabrizio is the person who can help you communicate what your brand is, drawing on very deep ideas that genuinely bring out what you want to say about your brand.
So, I invite everyone who wants to try their hand at the world of the web to give Fabrizio a call — he is always available and very attentive — and to try creating with him a new project that will certainly be original and successful.
