Convergo

Convergo, a growing community of entrepreneurs, chose Futuria Marketing for a complete marketing repositioning and the development of a robust online presence.

The objective was to turn Convergo into the “entrepreneurs’ drawing room” and to improve lead generation and lead management through advanced digital tools.

We built the website, the e-commerce platform and the private members’ area from scratch, emphasising Convergo’s new positioning as an exclusive meeting place for entrepreneurs.

We created a new online presence for Convergo, emphasising the central value of “relationships” over simple “selling”.

Unlike other networks, which promote instrumental relationships, Convergo focuses on soft relationships intended to grow within an exclusive environment.

The new positioning, “Convergo, the entrepreneurs’ drawing room”, reflects a place of trust, sharing and mutual exchange, where sales are a natural consequence of the relationships created rather than the main objective.

We created advertising campaigns on Meta and LinkedIn, implemented an advanced CRM and restructured the sales process to improve control, organisation and visibility across every interaction with prospective customers.

We trained the sales network and created marketing-automation flows to simplify, speed up and improve customer relationships.

Our LinkedIn Automation work radically changed the way the company acquires contacts.

Across 56 campaigns, contacting more than 20,369 people with a lead-generation rate of 28%, they obtained 5,458 conversations with real, on-target prospective customers.