Dicocibo is the restaurant to go to in Milan if you want a complete experience rather than just a meal. We built the website, launched the events and created successful online advertising campaigns.
2019
Dicocibo is the restaurant to go to in Milan if you do not simply want to eat a meal, but to enjoy a complete experience. Since May it has also been available for company delivery orders through the website.
Run by 4 wonderful friends, they put on improvised food and the famous “Thursdays”, evenings with live music and storytelling.
For them we built the website, launched the Thursdays on the best-known events platforms and created successful online advertising campaigns.
Building a strong brand identity was a decisive step in the project, setting Dicocibo apart from the many other places on the market. A distinctive style, with cheerful tones and hand-drawn illustrations that together convey exactly the sense of positivity you find in the restaurant and in the warm welcome from the staff. The mood is that of a calm, friendly place.
The online advertising campaigns were a success built through testing and experimentation. There were two main things we had to work out:
Thanks to that experimentation and testing, within a few months we identified private parties as the activity delivering the best return on investment, and then discovered that the best audience changes through the year depending on seasonal events (birthdays, christenings, communions and so on).
Since the launch of the e-commerce platform for food delivery they have become a decisive boost!
The team no longer has to handle every request to attend their events by hand.
Customers can now book on the main platforms (such as Eventbrite) or directly on the website, and their bookings flow automatically into a single process that notifies the team directly.
That made it possible to run even more events and to stay closer and more attentive to customers.
After several months of hard work side by side, Dicocibo saw every investment come back with interest, with a significant increase in parties, in event attendance and therefore in revenue.
Very simple!
We were in a launch situation. We started out saying we want to throw ourselves in, grow in that sector, open it up, word of mouth is not enough for us any more. We had to work with the web and it was a world we did not know, which is why it mattered to put ourselves in someone else's hands. What struck us most about this project with Futuria Marketing was the collaboration and the relationship that grew between us and the Futuria team. That synergy brought out the best in us.
The communication, Futuria's communication, gave us the chance to define our identity properly. In a very short time we managed, again thanks to the Futuria team, to speak both to our established customers and to the potential ones, and we reached them. The results were clearly visible straight away. For a good share of customers we became as if we were a new place, as if we had only just opened.
Daily contact with Futuria was important, and the team's ability to steer us, advise us and keep adjusting course very quickly is what took us to a result and to a point of real satisfaction.
Go and try them! You just have to try, and we think it works!
