Futuria Marketing was a sponsor and technical partner of the event, and also took part with a talk by our CEO Fabrizio Romano in the Digital Training room.
From 2020 to 2024
Digital Innovation Days is the most important event in Europe for the whole digital world. Each edition features on average 1 main stage, 10 vertical rooms and more than 200 speakers.
Futuria Marketing is a sponsor and technical partner of the event, and also takes part with a talk by our CEO Fabrizio Romano and a specialist workshop.
For Didays we managed advertising campaigns worth more than €15K across every channel, optimised the CRM and built the e-commerce platform used to sell tickets.
Digital Innovation Days has become a brand in its own right, so we chose to make the most of the event’s standing by bringing into the e-commerce area what had added more value to the brand than anything else: the words of satisfied attendees from previous editions
Futuria Marketing came on board less than two months before the event to manage a budget of more than €10K. It was a very demanding challenge, because the 2020 edition was entirely digital (because of COVID) and arrived at a moment when people were tired of taking part online.
We had to mark the difference immediately between the “1,000 webinars” doing the rounds and an event of international scale, with dozens of people working on its organisation and the best speakers of the year.
Ad campaigns were created on every channel (Facebook, Instagram, LinkedIn and Google) with the aim of making the event known, arousing curiosity and interest and finally selling tickets. A particularly enjoyable challenge was building dozens of specific audiences to create a tailored offer based on interests.
Alongside the paid campaigns, around 10 automated LinkedIn campaigns were launched directly from the profiles of the event organisers, reaching more than a thousand CEOs, CMOs and HR leaders at leading Italian and international companies.
The automations made it possible to reach extremely specific, on-target audiences at a rate of more than 200 people a day.
This generated numbers never seen before and considerable standing both for the event and for the sponsors taking part.
The 2020 edition was outstanding and managed to hold the same level, in terms of sponsors and number of attendees, as the previous physical editions.
It can be considered an extraordinary success, given the high cost of taking part and the saturation of the market for online events.
In aggregate, the campaigns generated more than 1,000 very high-profile attendees who filled the digital rooms with enthusiasm and questions.
