Elitropia is a holistic centre in Milan offering treatments and training courses
2019
Elitropia is the number one holistic centre in Milan and online. Over the years the charisma of its founder, Luca Bertoli, has won over thousands of people who have visited the centre for its remarkable treatments and for the training he runs there.
Today Elitropia has a website and e-commerce platform that tells all of this.
Elitropia is not a massage centre like the others. Its method is innovative and draws on several disciplines, so we needed to convey that idea clearly enough that it would not be mistaken for a standard spa.
To do so we relied on a set of evocative elements able to express the concept and the mood of what Elitropia is in essence. Those elements run through the whole website and together create an elegant, modern design. The colour palette echoes the ideas of sun and nature that Elitropia is built on.
The launch of the project was supported by successful campaigns that generated enrolments on the professional certification course for massage therapists, while putting Elitropia back on the lips of every enthusiast in Milan.
When the Elitropia website opens, visitors are invited to complete a short test.
That way the centre can build the best, tailored offer for the visitor and at the same time collect all the data needed for accurate profiling, which keeps the message relevant.
This data is collected, processed and sent to our CRM platform. From there the email sequences customised for each specific audience start, entirely automatically.
Elitropia established its online presence in this way, standing clearly apart from the competition and taking a genuine step forward.
That produced considerable increases in sales and in the conversion performance of the website across every offer.
The feeling is that what we were describing, what we were saying, was absolutely understood in its essence!
They really got inside my belief system about my own product — they had genuinely understood it!
