HairBC – Equipment for hair salons

HairBC sells innovative machinery to hair salons. With an expanding sales network and a growing number of enquiries, the company struggled to track sales opportunities effectively and to keep communication with prospective customers consistent.

Lead management was fragmented, which often led to delayed follow-ups and to the loss of valuable B2B sales opportunities.

By implementing Futuria CRM, HairBC centralised the entire sales process. We created custom sales pipelines to track every stage of the funnel, from first contact through to signing the equipment contract.

We introduced automations for follow-up by email and WhatsApp, so that no salon was overlooked and the sales team received timely notifications for call-backs.

Thanks to the new digital infrastructure, HairBC saw a considerable increase in the rate at which B2B leads became actual customers.

The sales network now works far more efficiently, spending less time on manual tasks and more on advising salons and closing negotiations.