Isola Design District is a platform that gives independent designers visibility
Since 2020
We had the opportunity to work with Isola Design District, a platform that gives independent designers visibility.
Our main task was to develop an efficient CRM and implement marketing automation solutions to manage applications from designers wanting to take part in the events organised by Isola.
The objective was to simplify the way applications are handled and to keep communication with participants running smoothly.
Our strategy aimed to strengthen the position of Isola Design District as a reference platform for design professionals.
Through targeted campaigns we promoted Isola’s events in the key markets of Milan, London, Dubai and Eindhoven, stressing the importance of building connections in the design sector and offering meaningful exposure to emerging talent.
We devised and managed advertising campaigns on Meta to promote the Isola Design District events in the four cities.
The campaigns were designed to attract both independent designers and industry professionals, inviting them to discover networking and collaboration opportunities during Isola’s events.
The objective was to increase the visibility of the events and attract a wider audience.
The marketing strategies and advertising campaigns put in place led to a significant increase in designer applications and in event attendance.
Handling applications effectively through the CRM and the marketing automation solutions contributed to the success of Isola’s events in the markets of Milan, London, Dubai and Eindhoven, further consolidating the platform’s reputation in the design sector.
What struck us most of all was the dedication and passion with which they worked on the project, going beyond their existing knowledge and skills, with the appetite to discover and learn that sets them apart.
Before we started I feared it would be more complex than we thought and would take longer than expected. Perhaps I was also afraid that we would not manage to do everything we had in mind with the resources available.
I made up my mind and chose Futuria Marketing because of the trust I have in you, and because I wanted someone who could get inside the project and become part of it. To others who want to launch a similar project but have doubts, I would suggest asking for your advice and looking carefully at the medium- and long-term objectives.
