La Medina

La Medina Milano, a Moroccan tea room and patisserie, worked with us to improve the way marketing was managed and to develop effective customer-acquisition strategies.

The project focused on creating an integrated management system to optimise marketing campaigns and improve the customer experience.

We worked closely with the La Medina team to understand their specific needs and to develop tailored solutions that could support the growth of their business.

Our objective was to position La Medina as a reference point for Moroccan culture and cuisine in Milan.

We developed a brand strategy that highlighted the authenticity and craftsmanship of their products, using storytelling and engaging visual content.

Strategy

We designed a Meta Ads campaign built around an exclusive offer: the Moroccan tea ceremony in a two-for-one format. The strategy focused on:

• Increasing traffic to the landing page, through visual creative and evocative video that bring out the unique experience the venue offers.
• Encouraging digital coupon downloads, to turn users into real customers.
• Optimising the target audience, in line with the premium positioning of the brand.

In a single month we achieved significant results:

• 465,576 impressions and a reach of 149,797 unique users, generating considerable visibility.
• 11,879 landing-page views, at a highly competitive cost per result.
• 413 coupons downloaded, turning users into customers interested in the tea ceremony.

All of this was achieved at an average cost per contact of just 50 cents, showing how effective a targeted and well-optimised strategy can be.

This project is a clear example of how an authentic experiential offer, supported by a well-structured digital campaign, can become a powerful way to generate qualified leads and concrete results.