Mastruzzi is a B2B interior furnishing company
2025
Mastruzzi is an established name in its sector, and its customers include prominent organisations such as the Uffizi Galleries in Florence.
The company chose Futuria Marketing to transform its sales process for managing leads.
The objective was greater organisation, visibility and control across every stage of interaction with prospective customers, while making the sales network more efficient.
We worked closely with the Mastruzzi team to recreate their entire sales process inside an advanced CRM.
That gave a clear, organised view of every lead, improving the management and the efficiency of the sales process.
Training the sales network was a crucial phase of the project, giving the Mastruzzi team the skills to make the most of the new CRM.
We also implemented marketing automation flows to simplify, speed up and improve customer relationships, making every interaction more effective and more personalised.
Mastruzzi has been present across Italy for more than 23 years.
Our background is office furniture, and the design and supply of glass partitions, sound-absorbing products and bespoke projects.
I was always daunted by the investment, not so much by the amounts as by the fear of not being able to use it.
What convinced me about Futuria was being on the same wavelength as the owner.
Thanks to Futuria there is now control over the projects and estimates being produced, who is following them, how they are following them, the various sales stages and, above all, the automations.
This was my first experience of a CRM. It is certainly essential to have one, and to have technically capable people like you, in order to carry through what a company should be doing for its own business.
