My Fashion Manager

MyFashionManager.com is a dedicated platform that sets out to connect fashion companies with highly qualified freelance professionals.

With the aim of expanding its talent network and improving its visibility in the market, MyFashionManager worked with Futuria Marketing to launch dedicated LinkedIn Automation campaigns.

The initiative invited freelance professionals to register on the platform free of charge, building a bridge between companies looking for specific skills and freelancers looking for new opportunities in the fashion sector.

The project had a clear focus: to target companies and freelance professionals working in the world of fashion.

By promoting free registration on MyFashionManager, we worked to position the platform as the go-to marketplace for fashion companies looking for freelance talent and for professionals looking for opportunities in the sector.

That strategic positioning emphasised how distinctive MyFashionManager is in connecting the fashion world with selected freelance professionals.

We designed and ran 6 LinkedIn Automation campaigns, each aimed at reaching a specific audience of freelance professionals.

Audience segmentation was based on specific criteria such as job function, making sure that every message reached the right people.

We also created personalised message sequences to respond more closely to the needs and interests of the target audience, encouraging free registration on the platform and the discovery of the opportunities available on MyFashionManager.

Between April and June 2023 the campaigns achieved remarkable results. We contacted more than 2,582 people, generating a lead-generation rate of 38%.

That produced 971 conversations, which considerably widened the network of professionals on MyFashionManager.

The result showed how effective LinkedIn Automation campaigns can be at reaching and engaging freelance professionals, contributing to the positioning of MyFashionManager as a dependable platform for the fashion sector.