Virtual switchboard and remote answering services for professionals.
2023
Secretel Service, a company specialising in VoIP switchboard solutions, chose Futuria Marketing to improve its online presence and win more on-target contacts in the highly competitive telecommunications market, where firms often compete on price alone.
The objective was clear: stand out from the crowd, communicate the added value of the service Secretel offers and build an effective advertising campaign to attract new customers.
Futuria worked closely with Secretel to clarify and strengthen the brand's positioning in the market.
Through targeted communication we brought out the company's distinctive value, supported by the many positive testimonials from satisfied customers.
That helped convey the quality and reliability of the VoIP switchboard service Secretel provides.
We designed and ran advertising campaigns on Facebook, split between Meta campaigns aimed at new on-target people and retargeting campaigns.
By using lookalike audiences built on existing customers, we were able to direct the advertising towards people likely to be interested in Secretel's services, optimising the return on investment of the campaigns.
The strategies we put in place reached roughly 74,000 people and generated 35 real sales opportunities at a cost of about €15 per lead.
Those results did not only help Secretel meet its objectives: they also provided a solid basis for future marketing initiatives.
I was worried about ending up entangled with the usual agencies that promise and promise, then disappear without results.
What convinced me was the different approach and the fact that part of the fee was tied to results; and although I had my own ideas about the outcome, they were exceeded.
The agency and its people managed to get inside the project and into the heart of its philosophy.
