Futuria CRM

Toduba success story – Corporate welfare platform

Cover

Industry

Corporate welfare

The business

Toduba is the 100% Italian app for managing corporate welfare, meal vouchers, entertainment expenses and gift cards

Year

Since 2021

Sections of this success story

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Project overview

Toduba contacted us during its first phase of expansion, to reorganise the way sales contacts were managed and to support its own sales network.

Once we had built all the marketing automation flows, the landing pages and the explanatory videos, we launched the campaigns to generate new sales opportunities.

Advertising campaigns and marketing automation for Toduba – Corporate welfare platform

Advertising campaigns and marketing automation for Toduba – Corporate welfare platform

To widen Toduba’s visibility in its target market, Futuria Marketing devised and managed omnichannel advertising campaigns on Meta, Google and LinkedIn.

We created targeted campaigns to reach a wider audience in the areas of interest, together with strategic remarketing campaigns to support the company’s sales effort.

Results generated for Toduba – Corporate welfare platform by Futuria Marketing

This approach reached more than 155,000 people in the target audience, creating a strong presence in the market and stimulating interest in the services Toduba offers.

Thanks to these campaigns we generated 163 concrete sales opportunities, contributing significantly to pushing the company towards new horizons and reaching its growth objectives.

Gianluca Enrietti, CEO of Toduba, on Futuria Marketing