Tricomedica Abbagnato is a leading business in the tricopigmentation sector.
2023
Tricomedica Abbagnato, a leading business in the tricopigmentation sector, worked with Futuria Marketing on an in-depth marketing analysis called ❄️ICEBREAKER.
The aim was to explore and improve several aspects of the marketing process, from understanding the competition and the target audience through to strategic positioning, content creation and advertising.
Through the ❄️ICEBREAKER analysis we identified the natural look of the result as the key strength for Tricomedica Abbagnato in the tricopigmentation market.
That distinctive positioning was then emphasised across every marketing strategy we developed.
We designed targeted advertising campaigns for Google Search, Meta and TikTok, for both new audiences and retargeting, significantly increasing online visibility and engagement with prospective customers.
We also designed an effective sales pipeline and integrated the process into a CRM system, giving Tricomedica Abbagnato the guidelines to monitor, optimise and manage customer interactions more efficiently.
