Advertising campaigns
We start with consulting. We bring advertising, CRM and marketing automation together in an integrated service to acquire contacts, manage them and build customer relationships with one shared view.
Strategy and hands-on work, moving in the same direction.
The journey of a contact
Select a stage to explore the work.
Insights return to the campaign
We support decisions and day-to-day work: consulting sets the direction, campaigns bring in new contacts, and CRM and marketing automation help manage relationships over time.
We clarify your offer, audience, objectives and sales journey. Decisions on channels, messages and investment start here.
We manage ads, content and pages in line with the strategy. We read the response alongside enquiry quality and sales activity.
We connect contacts, conversations, activities and history. Qualification, appointments and follow-up give the relationship continuity, including after the first sale.
We start with the offer and the audience. Then we choose where to find attention, demand or professional conversations.
When a need becomes a search
Someone searching for a service is already expressing a need. The work is to understand which searches matter to your offer and provide a consistent answer.
Existing demand, local services and recognisable needs.
One channel may be enough. Activating all of them is not the objective.
Creative work, demonstrations and video: each offer finds its own way to get noticed.
Drag the creatives or use the arrow keys.
PEP Service. More than rubble.. 1 of 20
Every campaign combines content creation, agency work and an advertising budget. The balance changes with the project and its objectives.
The advertising budget and agency work are shaped by the same project. Together, we consider:
These three parts make up the total advertising investment. We compare it with estimated financial returns, considering expected sales, margins and payback periods. Assumptions are made explicit and updated with the available data to assess the project’s viability and guide decisions.
Landing pages, CRM, automation and integrations are defined within the project, with agreed activities, costs and responsibilities.
Advertising accounts and data remain the client’s property. We agree the access needed for the work, keeping management and ownership clearly defined.
Offer, audience, accounts, previous campaigns and the sales journey. We look at what exists and what is missing.
Messages, materials, destinations and measurement. Before launch, we check the agreed steps and responsibilities.
We compare campaigns with available outcomes. We decide which hypotheses to continue, change or stop, and explain why.
A click on WhatsApp and a conversation started are two different things. We distinguish the action recorded by the platform from the contact received and the sales outcome: each step helps us understand what to adjust.
The investment has three parts: content creation, the agency fee and the advertising budget. We size them around the audience, geographic area, competition, decision-making process and work required. We assess the total against estimated financial returns; any landing pages, CRM and integrations have an agreed scope within the project.
No. We choose channels based on your audience, offer, demand and available resources. We can start with one channel; others are considered when they have a specific role.
We design one connected journey: from campaigns to enquiries, from qualification to sales activity and customer communications over time. The CRM brings contacts and history together; marketing automation follows through on the agreed steps. We also start with the tools already in place and define the connections, activities, costs and responsibilities of the project.
Yes. We start by checking accounts, access, materials, measurement and available results. We agree what to keep and what to correct. Advertising accounts and data remain the client’s property.
We agree in advance which actions matter and which data we can collect: relevant enquiries, appointments, opportunities or sales, depending on the case. We read platform data alongside available sales outcomes. Where a step cannot be measured, we make that explicit.
No. Outcomes also depend on demand, competition, the offer, investment and sales management. Our work is to define hypotheses, prepare the journey, manage campaigns and explain decisions based on the available evidence.
The starting point depends on how clearly your offer, objectives and sales journey are defined. If strategic work is needed, the Icebreaker helps set direction and priorities. In our first discussion, we define where to start and the scope involved.
Tell us about your offer, how you acquire contacts and how you manage customers. We build a direction that connects consulting, campaigns, CRM and marketing automation.
Let’s talk about your campaignsStill working out the direction?
Explore Icebreaker consultingA separate strategic service to consider if your situation calls for it.
